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The Experience Is the Marketing--A Special Report |  | Authors: James H. Gilmore, B. Joseph Pine II
Publisher: BrownHerron
Category: Book
Buy New: $8.95
as of 9/9/2010 07:15 CDT details
Seller: Amazon.com
Rating:  1 reviews
Sales Rank: 945872
Format: Download: PDF
Media: Digital
Pages: 14
Publication Date: August 26, 2002
Availability: Available for download now
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Product Description
How could titans of media and marketing fail miserably at retailing? That's what James H. Gilmore and B. Joseph Pine II ask in this e-Doc, a Special Report that provides the reader extensive insight into the important emergence of "marketing experiences." Retail stores, no matter how well done, are no longer enough to attract customers; companies must create experience venues that are so compelling that customers can't help but pay attention -- and then pay happily for the goods or services they go on to purchase. Via extensive illustrations and examples (including many manufacturers and B2B companies), the authors explain how such places -- whether real or virtual -- do a better job of generating demand than most advertising or marketing campaigns. Companies that embrace such revenue-generating experiences create a new way of doing business that makes old-style traditional marketing superfluous. With this Special Report, Pine and Gilmore extend the ideas in their book, The Experience Economy, to any company in need of energizing its marketing or enhancing its customer interactions. This e-Doc is published by BrownHerron Publishing, with permission. BH SmartDocs offer global immediacy, delivering new ideas about managing and leading faster and more economically than any other form of publishing; they are sold exclusively by Amazon.com.
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| Customer Reviews:
Excellent Addition To The Experience Economy June 4, 2007
Samuel R Daines II
3 out of 3 found this review helpful
Positive addition to Pine & Gilmore's The Experience Economy. A quick read that fleshes some concepts touched on in the book. LOVE the pdf/download format.
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