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Customer-capturing strategies: The way to replace existing technology characterized by network effects [An article from: Technovation] | ![Customer-capturing strategies: The way to replace existing technology characterized by network effects [An article from: Technovation]](http://ecx.images-amazon.com/images/I/51TKMX9EEDL._SL160_.jpg) | Authors: C.-I. Teng, F.-C. Tseng, D.M. Chiang
Publisher: Elsevier
Category: Book
Buy New: $10.95
as of 9/7/2010 21:45 CDT details
Seller: Amazon.com
Sales Rank: 5546424
Format: HTML
Media: Digital
Pages: 5
Publication Date: December 1, 2006
Availability: Available for download now
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Product Description
This digital document is a journal article from Technovation, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Network effects are the basis of competitive advantage in digital economies. Although some researchers have indicated that technologies characterized by network effects are difficult to replace, real-world situations have not confirmed this argument. Challengers still defeat market leaders in markets with network effects. The analytical results presented here include the following: (1) a proposed new concept, resilience, can describe the resistive strength of a network to challenger customer-capturing strategies, (2) three types of networks can be identified based on their resilience values, and (3) high-resilience networks possessing technology are difficult to replace.
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